Shonte Renee

Visualizer / Performance Video

Concept & Direction

This visualizer captures Shonte Renee’s sultry performance in an intoxicatingly sensual atmosphere. The rich red tones envelop the scene, evoking desire, intimacy, and allure. Shonte commands attention with every move, exuding a seductive confidence that draws the viewer in. Her connection with the vintage microphone is as intimate as her lyrics, each shot designed to emphasize her raw femininity and sensuality. From the cascading red drapes to the scattered roses, every element enhances the mood of passionate elegance, creating a visual that is provocative, yet sophisticated and timeless.

Plot

The visualizer opens with a slow pan across a stage draped in luxurious red velvet curtains. The camera gradually focuses on Shonte Renee, who stands poised at the center of the stage with a vintage silver microphone. Roses scattered across the floor add a touch of romance and depth to the scene. The visualizer alternates between dramatic wide shots, intimate close-ups, and slow-motion beauty shots. The entire performance feels timeless and bold, allowing her talent and charisma to shine.

Tone & Style

Polished and cinematic, blending relatable narratives with the production quality of a top-tier brand like Nike or Apple. Each commercial will evoke specific emotions: empowerment, aspiration, and hope.

Objectives

Creative Direction

Lighting:
- Warm, soft lighting to highlight her features with precision.
- Focused spotlight on Shonte Renee to create depth and shadow against the draped backdrop.
- Subtle glints of light reflecting off the microphone for vintage glamour.
Cinematography:
- Strong framing to make Shonte the centerpiece of every shot.
- Camera movements include slow pans, steady tracking shots, and subtle push-ins for intimacy.
- Beauty shots in extreme close-up to highlight her confidence, makeup, and expression.

Commercial 2 - "A Second Chance"

Element 1: Red Drapes and Roses

Red velvet drapes cascading down the backdrop, creating a rich and layered visual.
Roses in various placements: scattered on the floor, adorning the vintage microphone stand, and subtly incorporated into her wardrobe as accessories (like a rose in her hair or on her dress).
Optional: Falling petals during key moments in the song to add dynamic movement.

Element 2: Vintage Microphone

A polished silver vintage standing microphone as the central prop, adding a classic and timeless vibe.
Performance centered around the mic, with her movements enhancing the emotion of the song.

Set Design

Backdrop:
- A seamless red drape curtain that fills the entire frame, creating a bold, clean background.
Floor:
- Reflective black or polished wooden stage floor for a sophisticated and cinematic effect.
Props:
- Pedestal or short vintage stool (optional) for alternate poses during performance.
- Spotlit floral arrangements in the corners for added dimension.
Additional Touches:
- Fog machine for a dreamy atmosphere during the bridge or climactic parts of the song.

Key Focus

Wardrobe: Shonte’s outfit should be equally glamorous, with a red or black ensemble that complements the setting. Consider sequins or satin for a vintage flair.
Makeup: Clean beauty with bold red lips, dewy skin, and soft, smoky eyes to enhance the intimate close-ups.
Hair: Vintage-inspired waves or a sleek, classic look to align with the theme.

Closing Thoughts

This campaign is more than a marketing effort; it’s a movement. Sevyn and Annie have created more than a space for fitness—they’ve built a foundation for transformation, resilience, and empowerment in the Black community. "Black Health, Black Wealth" is a call to rise together, to reclaim health as a pathway to a brighter future, and to prove that when we invest in ourselves, we invest in the generations to come. With Real Big Vision’s storytelling and the passion behind this campaign, we’re not just telling stories—we’re inspiring change, one life at a time. "Black Health. Black Wealth. Phoenix Fit."