The Ralph W. Turner Foundation's mission to empower minority students in STEM disciplines at HBCUs is vital to creating a more equitable and innovative future. By partnering with us, the Foundation will gain access to creative strategies and high-quality content that connects with young audiences, amplifies its impact, and celebrates Dr. Turner’s legacy.
Objectives
-
Strengthen Connection with HBCU Communities
Build relationships with students, alumni, and stakeholders through engaging and culturally resonant content. -
Expand Brand Visibility
Increase awareness of the Foundation’s mission and initiatives through strategic branding and creative storytelling. -
Inspire Action
Motivate students to apply for scholarships, participate in programs, and share the Foundation’s story.
Objectives
Proposed Services
Our partnership with the Ralph W. Turner Foundation will focus on delivering impactful, high-quality content and strategic support to amplify your mission and engage with your target audience. Services will be provided on an annual retainer basis, with deliverables rendered monthly to ensure consistent visibility and engagement.
-
Design Strategy
-
Develop cohesive visual branding that aligns with the Foundation’s values and resonates with the target audience.
-
Create branded assets such as digital templates, event signage, and presentation materials to ensure consistency across all platforms.
-
-
Creative Strategy
-
Design innovative campaigns that highlight the Foundation’s unique impact and mission.
-
Brainstorm concepts for storytelling, events, and outreach to keep content fresh and engaging.
-
-
Content Production
-
Produce high-quality video content, including documentaries, testimonials, and promotional materials.
-
Capture powerful imagery that showcases the vibrant culture of HBCUs and the Foundation’s work.
-
-
Social Media Campaigns
-
Craft engaging posts, reels, and stories tailored for platforms like Instagram, TikTok, and LinkedIn.
-
Execute hashtag-driven campaigns to boost interaction and reach.
-
-
Event Support
-
Provide professional video and photography coverage for events such as scholarship ceremonies, conferences, and community outreach.
-
Create event recaps and promotional materials to extend their impact beyond the live audience.
-
-
Marketing and Outreach
-
Develop targeted campaigns to reach students, donors, and stakeholders.
-
Create email newsletters, brochures, and posters to maximize visibility on and off-campus.
-
-
Strategic Consultation
-
Offer regular strategy sessions to evaluate progress and refine initiatives.
-
Provide insights and recommendations on how to expand the Foundation’s impact and audience.
-
-
Dedicated Project Management
-
Assign a Production Manager to oversee all aspects of the partnership, ensuring seamless communication and execution.
-
Coordinate with the Foundation’s team to deliver projects on time and within scope.
-
1
Authentic Storytelling
Capture the essence of the Foundation’s mission and the stories of those it supports.
2
Increased Visibility:
Expand the Foundation’s reach across digital and traditional platforms
3
Seamless Execution
A full-service production team and dedicated management ensure smooth collaboration and quality delivery.
4
Legacy Amplification
Celebrate Dr. Turner’s remarkable contributions and inspire future generations to follow in his footsteps.
Example Month
1. Cinematic Commercial Production
Theme: “Full Circle: From Student to Doctor”
-
A heartfelt narrative featuring a former student who was directly taught or mentored by Dr. Turner.
-
Highlights their transformation from a young, aspiring STEM student to a successful doctor, showcasing Dr. Turner’s pivotal influence.
-
Ends with the now-doctor mentoring the next generation of students, demonstrating the ongoing impact of the Foundation and Dr. Turner’s legacy.
-
Length: 1-2 minutes (perfect for events, campaigns, and digital platforms).
2. Cinematic Lifestyle Docu-Series
Series Title: “STEM Stories of Success”
-
Episodes (2-5 minutes) featuring scholarship recipients and their inspiring career journeys.
-
Combines interviews, career highlights, and personal reflections on how the scholarship transformed their lives.
-
Designed for social media, YouTube, and the Foundation’s website.
3. Social Media Campaigns
-
Weekly Content: Scholar highlights, inspirational quotes, and clips from the commercial and docu-series.
-
Reels/Shorts: Snippets of success stories and behind-the-scenes moments.
-
Campaign Hashtags: Examples: #TurnerLegacy, #STEMSuccess, #HBCUPower.
4. Event Coverage
-
Professional video and photography for scholarship ceremonies, STEM workshops, and HBCU events.
-
Deliverables: 1-minute highlight video and branded social media assets.
5. Monthly Marketing Materials
-
Email Newsletter: Updates on scholarships, success stories, and upcoming opportunities.
-
Branded Flyers/Posters: Promoting scholarships and campaigns.
6. Dedicated Team Support
-
Production Manager: Manages all deliverables and ensures smooth execution.
-
Creative Team: Filmmakers, editors, and strategists crafting high-quality content.
Proposed Structure
-
We recommend a flexible, tailored partnership that can adapt to the Foundation’s needs, including ongoing support across the services outlined above.
-
Dynamic Content Creation
Tailor video, social media, and event coverage to align with key Foundation initiatives. -
Collaborative Strategy Development
Partner with the Foundation’s leadership to ensure all creative and marketing efforts reflect its goals and values. -
Full-Service Production Team
A team of directors, cinematographers, editors, designers, and strategists, led by a dedicated Production Manager, to deliver top-tier results.
Closing Thoughts
Let us bring the incredible legacy of Dr. Ralph W. Turner and the transformative work of the Foundation to life. Together, we can create powerful, inspiring stories that resonate deeply with students, alumni, and supporters. From cinematic visuals that honor Dr. Turner’s impact to compelling campaigns that connect with the next generation of STEM leaders, we’re ready to amplify your mission and take it to new heights.
The future of innovation starts with the voices we uplift today. Let’s make sure the world knows about the lives you’re changing and the futures you’re shaping. This is more than content creation—it’s a movement.