OVERVIEW
A comedic, culturally relevant commercial focused on STD awareness through real conversations and relatable moments.
CONCEPT
After a hookup, a man relies on assumption when told “I’m clean.”
The next day, his friend challenges that thinking with real facts.
Humor meets reality.
MARKETING DIRECTION
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This campaign is designed to extend beyond a single commercial into a series of culturally relevant moments.
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The focus is on creating content that feels natural to the audience while maintaining a high-quality, commercial look. Each piece is built to be shareable, conversation-driven, and rooted in real situations.
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By consistently producing elevated, culture-based content, B Brand positions itself beyond a product — becoming a voice in lifestyle, awareness, and modern relationships.
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The goal is to move the brand into a higher space where it connects, influences, and leads within the culture.
Objectives
PARTNERSHIP GOAL
Our goal is to build a long-term relationship with B Brand centered around consistent, high-quality content.
We aim to produce monthly commercials and curated campaigns that keep the brand active, relevant, and visible within the culture - all without breaking the bank.
Through a streamlined production approach, B Brand can maintain a strong presence while maximizing value and output over time.
PRODUCTION CREDTS
PRODUCTION CREDITS:
Director
Terrius Mykel
Executive Producers
Terrius Mykel
Athena Nembhard
Creative Agency
Real Big Vision
Cinematographer
Terrius Mykel
Editor
Terrius Mykel
Post Production
Real Big Vision
Sound Design
Real Big Vision
Narrator
Carter M
Casting
Star Talent Casting Agency
Production Manager
Jade Patterson
Script Supervisor
Athena Nembhard
Production Assistants
Marcel
Production Assistants (AC)
Maya Carter
John Allen